|   | 
         
           
                      
               | BB | 
               Brickley, James A.. Managerial economics and organizational architecture / James A. Brickley, Clifford W. Smith, Jerold L. Zimmeman. 7ª ed. Boston [etc.] : McGraw-Hill, cop. 2021 | 
           
           
                      
               | BC | 
               Frank, Malcolm. Code Halos. How digital lives of people, things and organizations are changing the rules of business / Frank, Malcolm; Ben Pring; Paul Roehrig .  Ed. Wiley, 2014 | 
           
           
                      
               | BC | 
               Malcolm Frank, Paul Roehrig, Ben Pring. What To Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data.  Wiley | 
           
           
                      
               | BC | 
               Schaefer, Mark W. . Return on influence / Mark W. Schaefer.  Mc Graw Hill, 2012 |