BB | Hart, Chris. Doing a literature review : releasing the social science research imagination / Chris Hart . 1ª ed., repr. London : Sage, 2014 |
BB | Malhotra, Naresh K. : Investigación de mercados : conceptos esenciales / Naresh Malhotra; traducción, Leticia Esther Pineda Ayala. - 1ª ed. México D.F. : Pearson Educación de México, 2016 |
BB | Turabian, Kate L. A manual for writers of term papers, theses, and dissertations / Kate L. Turabian . - 7th ed. Chicago ; London : University of Chicago Press, cop. 2007 |
BC | HAIR, J. F. Análisis multivariante. 5ª ed., última reimp. [s. l.]: Prentice Hall, 2008. ISBN 9788483220351. |
BC | MONTGOMERY, D. C. Design and analysis of experiments. 9th ed. [s. l.]: John Wiley & Sons, 2017. ISBN 9781119589068. |