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[BB] Cacioppo, J. T., & Petty, R. E. (1986). The elaboration likelihood model of persuasion. “Advances in experimental social psychology”, 19, 123-205 [http://www.psy.ohio-state.edu/petty/documents/1986ADVANCESsPettyCacioppo.pdf] |
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[BB] Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. “Journal of personality and social psychology”, 39(5), 752-766 [http://neuron4.psych.ubc.ca/~schaller/Psyc590Readings/Chaiken1980.pdf] |
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[BB] Erickson, G. M., Johansson, J. K. & Chao, P. (1984). Image variables in multi-attribute product evaluations: country of origin effects. “Journal of Consumer Research”, 11(2), 694-699 [http://jcr.oxfordjournals.org/content/jcr/11/2/694.full.pdf] |
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[BB] Poulsen, C. S., Juhl, H. J., Kristensen, K., Bech, A. C. & Engelund, E. (1996). Quality guidance and quality formation. “Food Quality and Preference”, 7(2), 127-135 [http://ac.els-cdn.com/0950329395000445/1-s2.0-0950329395000445-main.pdf?_tid=47c77b9c-2545-11e5-96e0-00000aab0f6b&acdnat=1436341699_f10403bbf0f2e27c1103228c589b49ec] |
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[BB] Vakratsas, D., & Ambler, T. (1999). How advertising works: what do we really know? “Journal of Marketing”, 63(1), 26-43 [http://search.proquest.com/docview/227816767/fulltextPDF/4B8190B0C6C64FD5PQ/1?accountid=14795] |
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[BB] Van Ittersum, K., Candel, M. J., & Meulenberg, M. T. (2003). The influence of the image of a product's region of origin on product evaluation. “Journal of Business Research”, 56(3), 215-226 [http://ac.els-cdn.com/S0148296301002235/1-s2.0-S0148296301002235-main.pdf?_tid=37440bc0-2548-11e5-953b-00000aacb35f&acdnat=1436342960_ce955ef6c62de2e93399d26c4422f92f] |