BB Eagly, Alice H., Chaiken, Shelly. (1993). The impact of attitudes on behavior. En “The psychology of attitude” (pp. 155-281). Fort Worth, TX: Harcourt Brace Jovanovich College Publishers
BB Steenkamp, J. B. (1990). Conceptual model of the quality perception process. “Journal of Business Research”, 21(4), 309-333
BB Szybillo, G. J. & Jacoby, J. (1974). Intrinsic versus extrinsic cues as determinants of perceived product quality. “Journal of Applied Psychology”, 59(1), 74-78
 
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  [BB] Cacioppo, J. T., & Petty, R. E. (1983). Central and peripheral routes to persuasion: application to advertising. “Advertising and consumer psychology”, 3-23
[http://uts.cc.utexas.edu/~tecas/syllabi2/adv382jfall2002/readings/petcac.pdf]
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[http://www.psy.ohio-state.edu/petty/documents/1986ADVANCESsPettyCacioppo.pdf]
  [BB] Chaiken, S. (1980). Heuristic versus systematic information processing and the use of source versus message cues in persuasion. “Journal of personality and social psychology”, 39(5), 752-766
[http://neuron4.psych.ubc.ca/~schaller/Psyc590Readings/Chaiken1980.pdf]
  [BB] Erickson, G. M., Johansson, J. K. & Chao, P. (1984). Image variables in multi-attribute product evaluations: country of origin effects. “Journal of Consumer Research”, 11(2), 694-699
[http://jcr.oxfordjournals.org/content/jcr/11/2/694.full.pdf]
  [BB] Poulsen, C. S., Juhl, H. J., Kristensen, K., Bech, A. C. & Engelund, E. (1996). Quality guidance and quality formation. “Food Quality and Preference”, 7(2), 127-135
[http://ac.els-cdn.com/0950329395000445/1-s2.0-0950329395000445-main.pdf?_tid=47c77b9c-2545-11e5-96e0-00000aab0f6b&acdnat=1436341699_f10403bbf0f2e27c1103228c589b49ec]
  [BB] Vakratsas, D., & Ambler, T. (1999). How advertising works: what do we really know? “Journal of Marketing”, 63(1), 26-43
[http://search.proquest.com/docview/227816767/fulltextPDF/4B8190B0C6C64FD5PQ/1?accountid=14795]
  [BB] Van Ittersum, K., Candel, M. J., & Meulenberg, M. T. (2003). The influence of the image of a product's region of origin on product evaluation. “Journal of Business Research”, 56(3), 215-226
[http://ac.els-cdn.com/S0148296301002235/1-s2.0-S0148296301002235-main.pdf?_tid=37440bc0-2548-11e5-953b-00000aacb35f&acdnat=1436342960_ce955ef6c62de2e93399d26c4422f92f]