BB	Cheung C. M., Lee M. K. (2001). Trust in Internet shopping, instrument development and validation through classical and modern approaches. “Journal of Global Information Management”, 9(39), 23-35
BB	Hagel, John. Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. Boston, Mass. : Harvard Business School Press, cop. 1997
BB	Rheingold, Howard. La comunidad virtual : una sociedad sin fronteras / Howard Rheingold. Barcelona : Gedisa, 1996

LISTADO DE URLs:
	[BB] Algesheimer. R., Dholakia, U. M. & Herrmann, A. (2005). The social influence of brand communities: evidence from european car clubs. “Journal of Marketing”, 59(3), pp. 19-34 [http://journals.ama.org/doi/pdfplus/10.1509/jmkg.69.3.19.66363]
	[BB] Andersen, P. H. (2005). Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of coloplast. “Industrial Marketing Management”, 34(1), 39-51 [http://ac.els-cdn.com/S0019850104000732/1-s2.0-S0019850104000732-main.pdf?_tid=49395162-2b94-11e5-a994-00000aab0f01&acdnat=1437035338_b1dec41bef27839de1fdda5c45bbe11f]
	[BB] Bagozzi, R. P. & Dholakia, U. M. (2006). Open source software user communities: a study of participation in Linux user groups. “Management Science”, 52(7), 1099-1115 [http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1060.0545]
	[BB] Corritore, C. L., Kracher, B. & Wiedenbeck, S. (2003). On-line trust: concepts, evolving themes, a model. “International Journal of Human-Computer Studies”, 58(6), 737-758 [http://ac.els-cdn.com/S1071581903000417/1-s2.0-S1071581903000417-main.pdf?_tid=4f4aedd0-2b9a-11e5-88bf-00000aab0f02&acdnat=1437037926_2af660c17e6d4d84b6d2100f8b333b62]
	[BB] Dholakia, U. M., Bagozzi, R. P. & Pearo, L. K. (2004). A social influence model of consumer participation in network- and small-group-based virtual communities. “International Journal of Research in Marketing”, 21(3), 241-263 [http://ac.els-cdn.com/S016781160400028X/1-s2.0-S016781160400028X-main.pdf?_tid=13b73584-2b9b-11e5-aad4-00000aab0f02&acdnat=1437038255_a44554552e2f775070ad29e3d68d6bcd]
	[BB] Gefen, D., Straub, D. W. (2004). Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-products and e-Services. “Omega”, 32(6), 407-424 [http://ac.els-cdn.com/S0305048304000131/1-s2.0-S0305048304000131-main.pdf?_tid=f3841a00-2ba6-11e5-b0e8-00000aab0f01&acdnat=1437043355_c24892b04a1ec370d4baeebf92851bde]
	[BB] Hoffman, D. L., Novak, T. P. & Peralta, M. (1999). Building consumer trust online. “Communications of the ACM”, 42(4), 80-85 [http://delivery.acm.org/10.1145/300000/299175/p80-hoffman.pdf?ip=155.210.57.42&id=299175&acc=ACTIVE%20SERVICE&key=DD1EC5BCF38B3699%2E26332CC59B6B6E5B%2E4D4702B0C3E38B35%2E4D4702B0C3E38B35&CFID=693657981&CFTOKEN=14899921&__acm__=1437044052_1a13d0ad62bd40044ba4b42fa6ac1cda]
	[BB] Jarvenpaa S., Tractinsky N., Vitale, M. (2000). Consumer trust in an Internet store. “Information Technology and Management”, 1(1/2), 45-71 [http://search.proquest.com/docview/194460298/fulltextPDF/9672C94E82EE4623PQ/1?accountid=14795]
	[BB] Kim, D. J., Ferrin, D. L.; Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. “Decision Support Systems”, 44(2), 544-564 [http://ac.els-cdn.com/S0167923607001005/1-s2.0-S0167923607001005-main.pdf?_tid=79557e22-2bab-11e5-93fd-00000aacb35f&acdnat=1437045298_318da42ecc85c8186ab2a49d9fbb8dc5]
	[BB] Kolsaker, A., Payne, C. (2002). Engendering trust in e-Commerce: a study of gender-based concerns. “Marketing Intelligence and Planning”, 20(4), 206-214 [http://www.emeraldinsight.com/doi/pdfplus/10.1108/02634500210431595]
	[BB] Kozinets, R. V. (2002). The field behind the screen: using netnography for marketing research in online communities. “Journal of Marketing Research”, 39(1), 61-72 [http://search.proquest.com/docview/235235542/fulltextPDF/6BC0260F294C459CPQ/1?accountid=14795]
	[BB] McAlexander, J. H., Schouten, J. W. & Koening, H. F. (2002). Building Brand Community. “Journal of Marketing”, 66(1), 38-54 [http://journals.ama.org/doi/pdfplus/10.1509/jmkg.66.1.38.18451]
	[BB] Mukherjee, A., Nath, P. (2003). A model of trust in online relationship banking. “International Journal of Bank Marketing”, 21(1), 5-15 [http://search.proquest.com/docview/231455605/fulltextPDF/2CA7DA98F3E947DBPQ/1?accountid=14795]
	[BB] Muñiz, A. & O´Guinn, T. C. (2001). Brand Community. “Journal of consumer research”, 27(4), 412-432 [http://www.jstor.org/stable/pdf/10.1086/319618.pdf?acceptTC=true&jpdConfirm=true]
	[BB] Ridings, C. M., Gefen, D. & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. “Journal of Strategic Information Systems”, 11(3-4), 271-295 [http://ac.els-cdn.com/S0963868702000215/1-s2.0-S0963868702000215-main.pdf?_tid=b63f97dc-2c50-11e5-ba51-00000aab0f6c&acdnat=1437116267_47fedefc83ebadfa700139ab18e28cef]
	[BB] Roy M. C., Dewit, O., Aubert, B. A. (2001). The impact of interface usability on trust in web retailers. “Internet Research: Electronic Networking Applications and Policy”, 11(5), 388-398 [http://www.emeraldinsight.com/doi/pdfplus/10.1108/10662240110410165]
	[BB] Teo, H. H., Chan, H. C., Wel, K. K. & Zhang, Z. (2003). Evaluating information accessibility and community adaptivity features for sustaining virtual learning communities. International Journal of Human-Computer Studies, 59(5), 671–697 [http://ac.els-cdn.com/S1071581903000879/1-s2.0-S1071581903000879-main.pdf?_tid=06118c18-2c54-11e5-82e0-00000aacb35d&acdnat=1437117689_4c67b380b5be59735e29f63d904147db]
	[BB] Vermeulen, I. E. & Seegers, D. (2009). Tried and tested: the impact of online hotel reviews on consumer consideration. “Tourism Management”, 30(1), 123-127 [http://ac.els-cdn.com/S0261517708000824/1-s2.0-S0261517708000824-main.pdf?_tid=e56d8366-2c55-11e5-a426-00000aab0f27&acdnat=1437118493_a4c06b0f436408ac3840eddd1aef654a]
	[BB] Wang, Y. D., Emurian, H. H. (2005). An overview of online trust: concepts, elements, and implications. “Computers in Human Behavior”, 21(1), 105-125 [http://ac.els-cdn.com/S0747563203001092/1-s2.0-S0747563203001092-main.pdf?_tid=c3afdef8-2c56-11e5-9f01-00000aacb361&acdnat=1437118866_5b7e549d066bbe9fed6ca37c7124904d]
	[BB] Wasko, M. & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. “MIS Quarterly”, 29 (1), 35-57 [http://search.proquest.com/docview/218122431/fulltextPDF/18872FF0DC814133PQ/1?accountid=14795]
	[BB] Wiertz, C. & De Ruyter, K. (2007). Beyond the call of duty: why consumers contribute to firm-hosted commercial online communities. “Organization Studies”, 28(3), 347-376 [http://studysites.uk.sagepub.com/chaston/Chaston%20Web%20readings%20chapters%201-12/Chapter%2010%20-%2031%20Wiertz%20and%20de%20Ruyter.pdf]