Curso: Carácter: Optativa Bibliografía validada el: 04/06/2024 |
BB | Belz, Frank-Martin. Marketing de sostenibilidad : una perspectiva global / Frank-Martin Belz, Ken Peattie, Josep Maria Galí . [Barcelona] : Profit, D. L. 2013 | |
BB | Environmental marketing : strategies, practice, theory, and research / Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors . - Paperback ed. New York : Harworth, 1997 | |
BB | Esty, Daniel C. Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty, Andrew S. Winston. - Revised and updated ed. Hoboken, N.J. : John Wiley, cop. 2009
@libro - Disponible en formato electrónico |
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BB | Exploring sustainable consumption : environmental policy and the social sciences / edited by Maurie J. Cohen, Joseph Murphy. Amsterdam : Pergamon, 2001 | |
BB | Grant, John. The green marketing manifesto / John Grant. Chichester, England ; Hoboken, NJ : John Wiley & Sons, cop. 2007 | |
BB | KOTLER, P.; KARTAJAYA, H.; SETIAWAN, I. Marketing 3.0. 3ª ed. [s. l.]: LID, 2013. ISBN 9788483568439. | |
BB | Levinson, Jay Conrad. Guerrilla marketing goes green: winning strategies to improve your profits and your planet / Jay Conrad Levinson and Shel Horowitz. Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor], 2010 | |
BB | Wasik, John F. Green marketing and management : a global perspective / John F. Wasik . - 1st ed., repr. Malden : Blackwell, 1997 |
Fraj Andrés, Elena |