Universidad de Zaragoza

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Bases teóricas en márketing
CÓDIGO:61752
Máster Universitario en Dirección, Estrategia y Marketing
Facultad de Economía y Empresa, Zaragoza

Curso: 
Carácter: Obligatoria
Bibliografía validada el: 12/06/2019

LISTADO DE LA BIBLIOGRAFIA: [BB-Bibliografía Básica / BC-Bibliografía Complementaria]

No en los fondos de la BUZ BB Goukens, C., Dewitte, S. & Warlop, L. (2009). Me, myself and my choices: the influence of private self-awareness on choice. “Journal of Marketing Research”, 46(5), 682-692

LISTADO DE RECURSOS ELECTRÓNICOS:

Acceso web [BB] Baker, W. & Sinkula, J. (2005). Environmental marketing strategy and firm performance: effects on new product performance and market share. “Journal of the Academy of Marketing Science”, 33(4), 461-475
Acceso web [BB] Bearden, W. & Hardesty, D. (2009). Consumer behaviour and retailing. “Journal or Retailing”, 85(3)
Acceso web [BB] Dolen, W. M. van, Dhabolkar, P. A. & De Ruyter, K. (2007). Satisfaction with online commercial group chat: the influence of perceived technology attributes, chat group characteristics, and advisor communication style. “Journal of Retailing”, 83(3), 339-358
Acceso web [BB] Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. “Journal of Marketing”, 58(2), 1-19
Acceso web [BB] Homburg, C., Hoyer, W. & Koschate, N. (2005). Customers’ reactions to price increases: do customer satisfaction and perceived motive fairness matter? “Journal of the Academy of Marketing Science”, 33(1), 36-49
Acceso web [BB] Kumar, V. (2015). Evolution of marketing as a discipline: what has happened and what to look out for. “Journal of Marketing”, 79(1), 1-9
Acceso web [BB] Kumar, V., Pozz, I. & Ganesh, J. (2013). Revisiting the satisfaction-loyalty relationship: empirical generalizations and directions for future research. “Journal of Retailing”, 89(3), 246-262
Acceso web [BB] Ramaswami, S., Srivastava, R. & Bhargava, M (2009). Market.based capabilities and financial performance of firm: insights into marketing’s contribution to firm value. “Journal of Academy of Marketing Science”, 37(2), 107-116
Acceso web [BB] Roberts, K., Varki, S. & Brodie, R. (2003). Measuring the quality of relationships in consumer services: an empirical study. “European Journal of Marketing”, 37(1/2), 169-196
Acceso web [BB] Stoneman, P. & Battisti, G (2005). The intrafirm diffusion of new process technologies. “International Journal of Industrial Organization”, 23(1/2), 1-22
Acceso web [BB] Venkatesan, R., Kumar, V. & Ravishankar, N. (2007). Multichannel shopping: causes and consequences. “Journal of Marketing”, 71(2), 114-32

RELACION DE PROFESORES:
Berné Manero, María del Carmen Coordinador
Flavián Blanco, Carlos Coordinador
Lucia Palacios, Laura Coordinador
Orús Sanclemente, Carlos Coordinador
Polo Redondo, Josefina María Yolanda Coordinador

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