Curso: Carácter: Optativa Bibliografía validada el: 12/06/2024 |
BB | Eagly, Alice H., Chaiken, Shelly. (1993). The impact of attitudes on behavior. En “The psychology of attitude” (pp. 155-281). Fort Worth, TX: Harcourt Brace Jovanovich College Publishers | |
BB | Steenkamp, J. B. (1990). Conceptual model of the quality perception process. “Journal of Business Research”, 21(4), 309-333
@libro - Disponible en formato electrónico |
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BB | Szybillo, G. J. & Jacoby, J. (1974). Intrinsic versus extrinsic cues as determinants of perceived product quality. “Journal of Applied Psychology”, 59(1), 74-78 |
Fandos Herrera, Carmen 1 | |
Gurrea Sarasa, Raquel 1 |