Universidad de Zaragoza

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CÓDIGO:61761
Máster Universitario en Dirección, Estrategia y Marketing
Facultad de Economía y Empresa, Zaragoza

Curso: 
Carácter: Optativa
Bibliografía validada el: 02/06/2022

LISTADO DE LA BIBLIOGRAFIA: [BB-Bibliografía Básica / BC-Bibliografía Complementaria]

No en los fondos de la BUZ BB Cheung C. M., Lee M. K. (2001). Trust in Internet shopping, instrument development and validation through classical and modern approaches. “Journal of Global Information Management”, 9(39), 23-35
No en los fondos de la BUZ BB Hagel, John. Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. Boston, Mass. : Harvard Business School Press, cop. 1997
Enlace al libro en Alcorze BB Rheingold, Howard. La comunidad virtual : una sociedad sin fronteras / Howard Rheingold. Barcelona : Gedisa, 1996

LISTADO DE RECURSOS ELECTRÓNICOS:

Acceso web [BB] Algesheimer. R., Dholakia, U. M. & Herrmann, A. (2005). The social influence of brand communities: evidence from european car clubs. “Journal of Marketing”, 59(3), pp. 19-34
Acceso web [BB] Andersen, P. H. (2005). Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of coloplast. “Industrial Marketing Management”, 34(1), 39-51
Acceso web [BB] Bagozzi, R. P. & Dholakia, U. M. (2006). Open source software user communities: a study of participation in Linux user groups. “Management Science”, 52(7), 1099-1115
Acceso web [BB] Corritore, C. L., Kracher, B. & Wiedenbeck, S. (2003). On-line trust: concepts, evolving themes, a model. “International Journal of Human-Computer Studies”, 58(6), 737-758
Acceso web [BB] Dholakia, U. M., Bagozzi, R. P. & Pearo, L. K. (2004). A social influence model of consumer participation in network- and small-group-based virtual communities. “International Journal of Research in Marketing”, 21(3), 241-263
Acceso web [BB] Gefen, D., Straub, D. W. (2004). Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-products and e-Services. “Omega”, 32(6), 407-424
Acceso web [BB] Hoffman, D. L., Novak, T. P. & Peralta, M. (1999). Building consumer trust online. “Communications of the ACM”, 42(4), 80-85
Acceso web [BB] Jarvenpaa S., Tractinsky N., Vitale, M. (2000). Consumer trust in an Internet store. “Information Technology and Management”, 1(1/2), 45-71
Acceso web [BB] Kim, D. J., Ferrin, D. L.; Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. “Decision Support Systems”, 44(2), 544-564
Acceso web [BB] Kolsaker, A., Payne, C. (2002). Engendering trust in e-Commerce: a study of gender-based concerns. “Marketing Intelligence and Planning”, 20(4), 206-214
Acceso web [BB] Kozinets, R. V. (2002). The field behind the screen: using netnography for marketing research in online communities. “Journal of Marketing Research”, 39(1), 61-72
Acceso web [BB] McAlexander, J. H., Schouten, J. W. & Koening, H. F. (2002). Building Brand Community. “Journal of Marketing”, 66(1), 38-54
Acceso web [BB] Mukherjee, A., Nath, P. (2003). A model of trust in online relationship banking. “International Journal of Bank Marketing”, 21(1), 5-15
Acceso web [BB] Muñiz, A. & O´Guinn, T. C. (2001). Brand Community. “Journal of consumer research”, 27(4), 412-432
Acceso web [BB] Ridings, C. M., Gefen, D. & Arinze, B. (2002). Some antecedents and effects of trust in virtual communities. “Journal of Strategic Information Systems”, 11(3-4), 271-295
Acceso web [BB] Roy M. C., Dewit, O., Aubert, B. A. (2001). The impact of interface usability on trust in web retailers. “Internet Research: Electronic Networking Applications and Policy”, 11(5), 388-398
Acceso web [BB] Teo, H. H., Chan, H. C., Wel, K. K. & Zhang, Z. (2003). Evaluating information accessibility and community adaptivity features for sustaining virtual learning communities. International Journal of Human-Computer Studies, 59(5), 671–697
Acceso web [BB] Vermeulen, I. E. & Seegers, D. (2009). Tried and tested: the impact of online hotel reviews on consumer consideration. “Tourism Management”, 30(1), 123-127
Acceso web [BB] Wang, Y. D., Emurian, H. H. (2005). An overview of online trust: concepts, elements, and implications. “Computers in Human Behavior”, 21(1), 105-125
Acceso web [BB] Wasko, M. & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. “MIS Quarterly”, 29 (1), 35-57
Acceso web [BB] Wiertz, C. & De Ruyter, K. (2007). Beyond the call of duty: why consumers contribute to firm-hosted commercial online communities. “Organization Studies”, 28(3), 347-376

RELACION DE PROFESORES:
Guinaliu Blasco, Miguel
Ibáñez Sánchez, Sergio

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