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		  BB | 
		  Brickley, James A.. Managerial economics and organizational architecture / James A. Brickley, Clifford W. Smith, Jerold L. Zimmeman. 7ª ed. Boston [etc.] : McGraw-Hill, cop. 2021
		  
		  		  
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		  | 
		  BC | 
		  Frank, Malcolm. Code Halos. How digital lives of people, things and organizations are changing the rules of business / Frank, Malcolm; Ben Pring; Paul Roehrig .  Ed. Wiley, 2014
		  
		  		  
		   | 
	
	
    	
		  | 
		  BC | 
		  Malcolm Frank, Paul Roehrig, Ben Pring. What To Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data.  Wiley
		  
		  		  
		   | 
	
	
    	
		  | 
		  BC | 
		  Schaefer, Mark W. . Return on influence / Mark W. Schaefer.  Mc Graw Hill, 2012
		  
		  		  
		   |